RPGFan News - Square Enix and Ad Council to use Kingdom Hearts Characters in Anti-Bullying Partnership

Square Enix and Ad Council to use Kingdom Hearts Characters in Anti-Bullying Partnership
Reminding us how our actions can affect others.
02.13.19 - 12:52 PM

Square Enix has partnered with the Ad Council to provide Kingdom Hearts characters in their anti-bullying campaign, known as Because of You. The goal of this campaign is to "encourage teens to consider the impact their actions— positive or negative— can have on peers."

According to Square Enix's Sr. Manager of Product Marketing, Brendan Docherty: "At its core, the Kingdom Hearts series is about the power of friendship and helping those in need in order to overcome darkness. The Kingdom Hearts story is filled with characters overcoming trials and tribulations through friends helping and supporting each other in tough times. We thought these themes matched very well with the valuable life lesson of the Because of You campaign."

Kingdom Hearts III Anti Bullying Campaign

For more info on the Because of You campaign, click the link here. If you'd like to know what we thought of Kingdom Hearts III, check out our review. Stay tuned to RPGFan for more coverage of the Kingdom Hearts series.