Sony Computer Entertainment today announced the promotions of Kazuo "Kaz" Hirai and David Reeves. In addition to their current roles as presidents and CEOs of Sony Computer Entertainment America and Sony Computer Entertainment Europe respectively, they have been named executive vice presidents of their Tokyo-based parent company's corporate executive group. Hence the two men will not only be responsible for overseeing the launch of PlayStation 3 in North America and Europe, but also become deeply involved in Sony Computer Entertainment's overall business strategy planning.