Foster City, California-based Sony Computer Entertainment America has announced that its executive vice president Andrew House will deliver the keynote speech at this year's Game Developers Conference later this month. The speech will be held on March 25th from 10:30 to 11:30 am at the San Jose Convention Center and carry the title Encouraging Innovation in Game Development. It will focus on innovation in the past, present and future, while looking at how developers can utilize it to create content which is not only enjoyable, but also profitable. House, who manages SCEA's third party and developer relations, also plans to speak about his company's vision for a continuing evolution on an artistic and technological front on both current and next generation hardware.

The Game Developers Conference will take place in San Jose, California from March 22nd to 26th.