Nintendo announced yesterday that they are launching a three-level Customer Loyalty program to help boost participation on the official website, which recently got its own makeover. Fans can get insider news and information, and even free goods for their participation, the first being The Legend of Zelda Collector's Edition Disc for anyone who registers two 'holiday' titles on the website.

The first level of membership upon signing up online is 'My Nintendo Members', who can participate in surveys, message forums and sign up for newsletters. For registering at least one Nintendo product on the site, the membership level goes up to 'NSider', who can also access hidden game content and cheat codes among other things. Finally, for those who participate most often, there's the 'Sage' membership level, also the highest. Sages can access premium content, moderate the message forums and even preview new Nintendo titles.

• Nintendo