In an interview conducted by Reuters, Sega's new president Hisao Oguchi mentioned the company is trying hard to improve its position on the North American market. Oguchi, who only last week was appointed as successor to Hideki Satou, set out two means by which he aims to achieve this goal. First, the company wants to strengthen its development of titles aimed at the US market by seeking alliances. Furthermore, Oguchi said his company is looking into a possible tie-up with Electronic Arts to cooperate on the sales front.

• Asahi