Square's Big PromotionSquare Electronic Arts, the exclusive publisher of all Squaresoft products in North America, is performing a nationwide in-theater promotional campaign for the upcoming release of Final Fantasy IX. Character artwork is being displayed on popcorn containers and lobby standees at 244 movie complexes. In addition, Final Fantasy IX will be featured in pre-show trivia slides in 1,941 movie theatres. Participating cinema complexes include all U.S.-based Cineplex Odeon, Loews, Magic Johnson, Sony and Star facilities. The campaign started on November 1 and will continue all the way until December 31."We are always thrilled with a new release in the Final Fantasy series," said Director of Merchandising, Video Games for Babbage's Etc., Doreen McKenzie. "The Final Fantasy games always prove to be among the top-sellers for our store, and I'm sure Final Fantasy IX will be no exception." Further demonstrating consumers' eagerness for the latest Final Fantasy game was the turn out for the recent Demo Day event of the game in San Francisco. "The Consumer Demo Day event was a huge success. Fans flew in from as far away as Chicago, Houston, Tucson and waited in line for two hours for the opportunity to play this highly anticipated game," said Omar Brodrick, PlayStation store manager at Metreon: A Sony Entertainment Center, where the event was held. "I'm sure that Final Fantasy IX will be one of the top-sellers this holiday season." Final Fantasy IX merchandise will be available at retail outlets nationwide starting November 14. Consumers will be able to purchase stickers, patches, keychains, magnets, wall calendars and lunch boxes. There will also be characters from the game available in vinyl or resin and a variety of clothing items such as t-shirts, sweatshirts, tank tops, dress shirts, button down work shirts, visors and caps. Rounding out the marketing promotional activities, on November 13, Square Electronic Arts will kick off a television ad campaign for Final Fantasy IX. Ads for the game will appear on selected networks that include MTV, Comedy Central, FOX, UPN, ESPN/ESPN2, E! and WWF. The campaign will run for five weeks. |
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